Description : A changing of the guard is due and it starts with the cognizance of to whom we serve and report. While technically, we answer to our business leaders and the board that governs their activity and performance, when we embrace anything with an outward focus, we must recognize and acknowledge our customers, peers, and prospects – in their voice, words, and sentiments. Doing so, changes everything.
Tags: pr, pr+2.0, pr2.0, public+relations, Marketing, advertising, interactive, social+media, socialmedia, brian+solis, Social, media, expert, media2.0, media+2.0, 2.0, smo, social+media+optimization, marcom, communication, publicity, Spin
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