Description : As I've written over the years, in the era of the Social Web, we are allbrand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however, identity is often an afterthought by most companies.
Tags: pr, pr+2.0, pr2.0, public+relations, Marketing, advertising, interactive, social+media, socialmedia, brian+solis, Social, media, media2.0, media+2.0, 2.0, smo, social+media+optimization, marcom, communication, publicity, knowem
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