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• By briansolis
• on August 21, 2007 am 8:15

Description : Skype basically used the 1.0 playbook to address issues in a way that meant very little to six million sophisticated, enthusiastic, social media savvy Skype customers.
The underlying issue is that the initial series of corporate responses were mechanical, monotone, as if generated by the ebay corporate communications team instead of people talking to people on their terms. This so called "voice" made it difficult to discern any sense of urgency, passion, or commitment to satisfy the h

Tags: skype, 2.0, public relations, pr 2.0, pr, communications, crises

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