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 Reinventing Crisis Communications-Brian Sois  

Description : Conversations related to your brand, company, executives, products, and competitors take place each and every day, without our knowledge and perhaps worse, without our participation.

In the era of the Social Web, a story, and the ensuing public recruitment, rallying, and support, can rapidly spread unlike any crisis wildfire witnessed or experienced in previous generations.

Tags: conversation marketing pr pr2.0 2.0 crisis crises reponse communications communication social media

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